Coop B+H, Rebrand
For its 40th anniversary, Coop Bau+Hobby unveiled a fresh new look, with a focus on garden, home, and hobbies, supported by the lively “We Help You Make It” trio. I was involved in shaping the visual identity, co-developing the 3D campaign claim, designing custom icons, and contributing to numerous other creative measures. Highlights include a 3D wood visual, a large-scale communication campaign, and a well-thought-out customer guidance system. Over time, additional creative campaigns followed.
Havas Zurich
2016-2018
Logo, Signage, Communication
Art Direction Hanning Beland