Mobiliar, Gen Swap
The new Mobiliar campaign targets young people with the slogan "Safe, whatever comes" and shows that their needs are understood. In the social campaign "Gen Swap," Mobiliar employees team up with Gen Z content creators to explore youth culture. A dynamic picture-in-picture mix shows the contrasts between real life and the dream worlds of Gen Z. I was part of the concept development and created layouts for the campaign.
Jung von Matt LIMMAT
2024
Social Media, Online
Art Direction Luca Schneider